An Empirical Study of Brand Preference for Mobile Phones.
Brand research assists with the creation, development, and ongoing management and strengthening of brands. Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted after launch to assist in the development of brand assets. For more established businesses, brand research can be used periodically, or continually, to track.
The study examines key attitude of buying and brand perception with preference that are considered as important cues, which lead youth to select particular brand of soft drink. In modern world due to the development of science and technology many new brands of soft drink products flood the market every year. When the new brands enter in to the market, some consumers switch over to it. So the.
It found that brand preference, provided by MSW Research, provided the greatest relationship to market share across all other marketing metrics examined and that it captured the explanatory power of these other metrics. After this, the MSW Research Brand Preference metric was certified as meeting the 10 Characteristics of an Ideal Metric through the MASB Marketing Metric Audit Protocol and.
Pick out the brand management dissertation topics that you like and follow them through scholarly literature to assess your research opportunities. If you like the direction it’s going in, that’s the branding dissertation title you want to work with. Tweak it a little to fit better around your capacity and preferences and you have a brand new title ready to go with your branding dissertation.
The present study explores the consumers’ preference for oil brand, oil variants, and factors influencing the purchasing decision. The study highlights that, brand image, price, health consciousness, and quality of a particular brand are the most important factors influencing consumers’ decision making for edible oil purchases. Key words.
The objectives of the paper are to identify the factors influencing brand preference and its impact. In this work, 100 samples have been selected and administered the statistical tools such as Chi-square test and ANOVA for data analysis. The researchers found that quality, price, types and marketing strategies are the mediating factors for the brand loyalty which lead to the brand preferences.
This paper focuses on the discussion about brand trust and its effect on brand loyalty. This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). The framework uses consumer goods as the setting in the original paper, while, this research uses cellular phone consumers. The reason why we choose the setting is cellular phone has a.